Product Overview
BEET IT Organic Beet Juice is a ready-to-drink vegetable and fruit juice blend produced primarily from organic beetroot juice. The 8.5-fluid-ounce bottle contains a blend of 90% beetroot juice and 10% apple juice. The apple component moderates the naturally earthy flavor of beetroot without converting the beverage into a sweetened juice drink.
This product is made from pressed juice rather than beetroot powder and is not produced from juice concentrate. It contains no artificial colors or flavors and no added preservatives. The beverage is also identified as gluten-free, suitable for vegetarians, and produced from genetically unmodified ingredients. BEET IT Organic products are certified organic by the Soil Association.
The juice naturally contains dietary nitrate derived from beetroot. Unlike BEET IT Sport products, this standard organic juice is not formulated to provide a guaranteed standardized nitrate dose, so natural nitrate concentration can vary between batches. The product is sold here as twelve individual 8.5-fluid-ounce bottles, providing 102 fluid ounces in total. Refrigeration is required after opening.
Product Information
Identification
| Field | Information |
|---|---|
| Brand | BEET IT |
| Manufacturer | James White Drinks Ltd. |
| Category | Vegetable Juice |
| Product Type | Organic Beetroot and Apple Juice |
| UPC | 812616020026 |
| GTIN | 00812616020026 |
| ASIN | B07FCR3RGM |
Physical Information
| Field | Information |
|---|---|
| Size Per Bottle | 8.5 fl oz |
| Metric Volume Per Bottle | Approximately 250 mL |
| Package Quantity | 12 bottles |
| Total Package Volume | 102 fl oz |
| Food Form | Liquid juice |
| Primary Ingredient | Beetroot juice |
Product Identifier Summary
Model Number
Model numbers are commonly used to distinguish individual configurations within a manufacturer’s product range. A verified model number specific to this beverage package was not identified.
Manufacturer Part Number
A manufacturer part number identifies a commercial product within manufacturing and distribution systems. A separate verified MPN for this particular 12-bottle configuration was not confirmed.
UPC
The Universal Product Code is a standardized barcode used for retail identification, inventory management, checkout systems, and product matching in North America.
EAN
An EAN provides standardized international retail product identification. A separate EAN beyond the verified GTIN representation was not confirmed for this package.
GTIN
The Global Trade Item Number is an internationally standardized product identifier. A UPC can be represented within the GTIN system using a fourteen-digit format.
ASIN
An ASIN is a catalog identifier used by a specific online marketplace. It can distinguish an individual product listing but is not a manufacturer-issued global identifier.
ISBN
ISBN identifiers apply to books and certain published materials. They do not apply to packaged fruit or vegetable beverages.
Common Uses
- Consumed as a ready-to-drink beetroot beverage.
- Served chilled as part of breakfast or another meal.
- Used as a liquid ingredient in smoothies.
- Combined with other fruit or vegetable juices.
- Used in beverage recipes requiring beetroot juice.
- Consumed by people who include beetroot-derived dietary nitrate in their diets.
Maintenance and Care
Unopened bottles should be stored according to the storage instructions printed on the package. Exposure to excessive heat or direct sunlight should be avoided during storage.
After opening, the juice must be refrigerated. U.S. product information for the 8.5-ounce bottle instructs consumers to refrigerate the beverage after opening and consume it within four days.
The juice is unfiltered, so natural sediment may collect at the bottom of the bottle. Sediment is a normal characteristic of pressed beetroot juice rather than an indication that the beverage is defective.
Safety Information
Beetroot contains naturally occurring dietary nitrate. People who have medical conditions or use medications affected by blood pressure or dietary nitrate intake should discuss substantial dietary changes with an appropriate health professional.
Consumption of beetroot can temporarily produce pink or reddish urine in some people. This phenomenon, commonly known as beeturia, can occur after eating beets or drinking beetroot juice.
The bottle should not be consumed if its seal is damaged before first opening or if the beverage shows signs of spoilage. Refrigeration instructions should be followed after opening.
Technical Specifications
| Specification | Value |
|---|---|
| Beverage Type | Organic beetroot and apple juice blend |
| Beetroot Juice Content | 90% |
| Apple Juice Content | 10% |
| Juice Content | 100% juice |
| From Concentrate | No |
| Serving Size | 1 bottle, 8.5 fl oz |
| Servings Per Bottle | 1 |
| Calories Per Bottle | 103 |
| Total Fat | 0 g |
| Saturated Fat | 0 g |
| Trans Fat | 0 g |
| Cholesterol | 0 mg |
| Sodium | 50 mg |
| Total Carbohydrate | 23 g |
| Dietary Fiber | 0 g |
| Total Sugars | 22 g |
| Protein | 2 g |
| Artificial Colors | None |
| Artificial Flavors | None |
| Added Preservatives | None |
| Gluten Status | Gluten-free |
| Vegetarian | Yes |
| Organic Certification | Soil Association certified organic |
Product History
BEET IT is produced by James White Drinks, a British beverage company specializing in fruit and vegetable juices. The brand developed from the company’s work with organic beetroot juice and later expanded into specialized concentrated beetroot products.
The standard BEET IT Organic beverage predates the more concentrated BEET IT Sport range. The regular juice is a beetroot and apple blend, while several BEET IT Sport products are formulated to supply measured quantities of dietary nitrate.
BEET IT products have been used in numerous independent research projects studying dietary nitrate and beetroot juice. Research conducted with standardized BEET IT Sport products should not automatically be applied to the regular organic juice because their nitrate concentrations and serving formats differ.
Key Features
- Contains 90% beetroot juice and 10% apple juice.
- Produced from juice rather than beetroot powder.
- Made entirely from juice.
- Not made from concentrate.
- No artificial colors or flavors.
- No added preservatives.
- Certified organic by the Soil Association.
- Gluten-free.
- Suitable for vegetarians.
- Naturally contains dietary nitrate from beetroot.
- Packaged as individual 8.5-fluid-ounce servings.
Package Contents
- 12 bottles of BEET IT Organic Beet Juice
- 8.5 fl oz of juice per bottle
- 102 fl oz total package volume
Compatibility
The beverage is ready to drink and requires no mixing, dilution, or preparation. It can be consumed directly from the bottle or poured into another container.
The juice can also be blended with smoothies and other compatible beverages. Its earthy beetroot flavor and natural red-purple color may noticeably affect the taste and appearance of mixed drinks.
This standard BEET IT Organic product should be distinguished from BEET IT Sport nitrate products. Athletes who require a standardized dietary nitrate amount should not assume that each regular organic bottle contains the same nitrate dose as a sport-specific formulation.
Frequently Asked Questions
What is BEET IT Organic Beet Juice made from?
The beverage contains beetroot juice and apple juice. Beetroot accounts for most of the blend, while apple juice provides the remaining portion.
Is this beetroot juice made from concentrate?
No. Product information identifies the beverage as a pressed juice that is not produced from concentrate.
Is this the same product as a BEET IT Sport nitrate shot?
No. This is the standard organic beetroot beverage. BEET IT Sport shots are separate concentrated products formulated around specific dietary nitrate quantities.
Does each bottle provide a guaranteed amount of nitrate?
No standardized nitrate guarantee is specified for the regular organic beverage. Naturally occurring nitrate levels in beetroot juice can vary between agricultural batches.
Does it contain beetroot powder?
No. The beverage is made from beetroot juice rather than powdered beetroot.
Why is apple juice included?
Apple juice moderates the pronounced earthy character of beetroot while maintaining a beverage composed entirely of fruit and vegetable juice.
Does the product contain added sugar?
The beverage contains naturally occurring sugars from beetroot and apple juice. The ingredient list does not identify added table sugar or another added sweetener.
Is BEET IT Organic Beet Juice gluten-free?
Yes. Product information identifies the beverage as gluten-free.
Is the juice suitable for vegetarians?
Yes. The manufacturer identifies the standard organic beetroot juice as suitable for vegetarian diets.
Does the product need to be refrigerated?
Refrigeration is required after opening. The 8.5-ounce bottle should be consumed within the period stated on its package after opening.
Is sediment in the bottle normal?
Yes. The juice is unfiltered, and natural plant material can settle at the bottom during storage.
Can beet juice change urine color?
Yes. Beetroot pigments can temporarily cause pink or reddish urine in some individuals after consumption.
Can it be added to smoothies?
Yes. The liquid format allows it to be blended directly with fruit, vegetables, yogurt alternatives, or other smoothie ingredients.
Does the product require installation or preparation?
No. It is a packaged ready-to-drink beverage and does not require installation, assembly, dilution, or specialized preparation.
Does this beverage have a warranty?
A conventional product warranty is not generally applicable to packaged juice. Consumers should rely on applicable food-quality policies and the condition of the individual sealed package.
Buying Considerations
The package configuration should be checked carefully because BEET IT products are available in several bottle sizes and formulations. This specific product consists of twelve individual 8.5-fluid-ounce bottles.
The standard organic beverage should also be distinguished from concentrated BEET IT Sport products. Their ingredient concentrations, serving sizes, and intended nitrate delivery are not interchangeable.
Flavor is another relevant consideration. Beetroot has a naturally earthy taste even when blended with apple juice, so it differs significantly from conventional sweet fruit juices.
Consumers tracking carbohydrate or natural sugar intake should review the nutrition panel before use. The sugars in the beverage originate from its vegetable and fruit juice ingredients rather than an identified added sweetener.
Customer Feedback Summary
This section summarizes recurring themes in publicly available customer feedback and does not represent verified product specifications. Consumers frequently discuss the juice’s beetroot flavor, convenient single-serving bottle size, and use as an alternative to preparing fresh beet juice.
Positive feedback commonly mentions that the apple juice softens some of beetroot’s stronger earthy character. Some users also report finding the liquid format easier to incorporate into meals, smoothies, or daily routines than whole beets or powdered products.
Reported limitations commonly involve flavor preference. Beetroot retains a distinct earthy taste that some consumers find strong despite the apple juice blend. Natural sediment and the dark red color are also noticeable characteristics that may be unfamiliar to people who primarily consume filtered fruit juices.
Some customer discussions focus on exercise or blood-pressure-related uses of beetroot. These personal reports should not be interpreted as evidence that this beverage diagnoses, treats, prevents, or cures a medical condition.
Related Products
- BEET IT Organic Beetroot Juice 750 mL
- BEET IT Organic Beetroot Shot
- BEET IT Sport Nitrate 400 Shot
- BEET IT Sport Nitrate 3000 Concentrate
- BEET IT Organic Shot with Ginger
- BEET IT Organic Shot with Turmeric
- Other unsweetened beetroot juice beverages
Last Updated
August 13, 2026
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