Product Overview
The Apple iPhone 18 Pro Max 256GB in Silver is a smartphone configuration within Apple’s 2026 iPhone 18 Pro lineup. It combines the 6.9-inch iPhone 18 Pro Max platform with 256GB of internal storage and a Silver exterior finish. Model number MJW54LL/A and UPC 195951409078 distinguish this exact configuration from other capacities and colors.
The device uses Apple’s A20 Pro processor and a Super Retina XDR OLED display with ProMotion technology. Its rear camera system consists of 48MP Fusion Main, Ultra Wide, and Telephoto cameras. The Main camera incorporates variable-aperture functionality. An 18MP Center Stage front camera provides front-facing photography, video, and supported video-call functions.
Connectivity includes 5G cellular service on compatible networks, Wi-Fi 7, Bluetooth 6, USB-C, and MagSafe. The U.S. model uses eSIM technology. Apple specifies up to 45 hours of video playback for the iPhone 18 Pro Max under its testing conditions. The Silver finish is part of the exact product configuration and therefore has a different barcode from the Glacier, Burgundy, and Black 256GB versions.
Product Information
Identification
| Field | Value |
|---|---|
| Brand | Apple |
| Manufacturer | Apple Inc. |
| Category | Smartphone |
| Series | iPhone 18 Pro |
| Model | iPhone 18 Pro Max |
| Model Number | MJW54LL/A |
| UPC | 195951409078 |
| GTIN | 00195951409078 |
Physical
| Field | Value |
|---|---|
| Color | Silver |
| Display Size | 6.9 inches |
| Storage Capacity | 256GB |
Product Identifier Summary
Model MJW54LL/A, UPC 195951409078, and GTIN 00195951409078 identify the 256GB Silver configuration. These identifiers distinguish the device from other iPhone 18 Pro Max storage capacities and finishes.
Common Uses
The device supports voice and data communication, photography, video recording, navigation, productivity, internet access, gaming, media playback, and compatible applications.
Maintenance & Care
Clean exterior surfaces with a soft, lint-free cloth and keep connectors clear of debris. Avoid exposing the device to conditions beyond its documented environmental and liquid-resistance limits.
Safety Information
The device contains a rechargeable lithium-ion battery. Follow manufacturer instructions for charging, temperature, handling, liquid exposure, and service of damaged devices.
Technical Specifications
| Specification | Value |
|---|---|
| Display | 6.9-inch Super Retina XDR |
| Display Technology | OLED with ProMotion |
| Processor | A20 Pro |
| Storage | 256GB |
| Main Camera | 48MP Fusion Main with variable aperture |
| Ultra Wide Camera | 48MP Fusion Ultra Wide |
| Telephoto Camera | 48MP Fusion Telephoto |
| Front Camera | 18MP Center Stage |
| Wi-Fi | Wi-Fi 7 |
| Bluetooth | Bluetooth 6 |
| Cellular | 5G |
| Connector | USB-C |
| Operating System | iOS 27 |
| Video Playback | Up to 45 hours |
Product History
The iPhone 18 Pro Max was introduced in September 2026 as the larger member of Apple’s iPhone 18 Pro family. The generation introduced the A20 Pro processor and updated camera, thermal-management, battery, and Dynamic Island technologies.
Key Features
- 6.9-inch Super Retina XDR display.
- 256GB internal storage.
- A20 Pro chip.
- 48MP Fusion Pro camera system.
- 18MP Center Stage front camera.
- 5G, Wi-Fi 7, and Bluetooth 6 connectivity.
- USB-C connection.
- MagSafe support.
Package Contents
- iPhone 18 Pro Max.
- USB-C charging cable.
- Documentation.
Compatibility
The device supports compatible cellular networks, iOS applications, USB-C accessories, and supported MagSafe accessories. Individual network features depend on carrier and regional availability.
FAQs
What does UPC 195951409078 identify?
It identifies the 256GB Silver configuration of the Apple iPhone 18 Pro Max.
How much storage does this version have?
It contains 256GB of internal storage.
Does the phone support Wi-Fi 7?
Yes. Wi-Fi 7 is supported.
Buying Considerations
Users researching this model should verify the Silver finish and 256GB capacity because other iPhone 18 Pro Max configurations have separate model numbers and standardized identifiers.
Customer Feedback Summary
Long-term feedback remains limited because the model is newly released. Early discussion commonly addresses display size, camera capabilities, battery life, performance, device dimensions, and changes from previous Pro Max generations.
Related Products
- Apple iPhone 18 Pro
- Apple iPhone 18 Pro Max 256GB Glacier
- Apple iPhone 18 Pro Max 256GB Burgundy
- Apple iPhone 18 Pro Max 256GB Black
Last Updated
September 18, 2026
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