Canon PowerShot SX740 HS Digital Camera, Black, 20.3MP, 40x Optical Zoom, 4K Video — 2955C001

Product Overview

The Canon PowerShot SX740 HS is a compact point-and-shoot digital camera built around a 20.3-megapixel, 1/2.3-inch CMOS image sensor and Canon’s DIGIC 8 image processor. The black camera configuration uses manufacturer part number 2955C001. The supplied catalog configuration combines the camera with a 64GB memory card, padded carrying case, and microfiber cleaning cloth.

The camera’s defining optical feature is its built-in 40x zoom lens. Its 4.3–172 mm physical focal-length range corresponds to approximately 24–960 mm on a 35 mm-format camera. This range covers wide-angle scenes through distant subjects without requiring interchangeable lenses. Optical image stabilization is incorporated into the lens system to help reduce visible camera shake.

The SX740 HS records still photographs at up to 20.3 megapixels and supports 4K UHD video at 29.97 frames per second. A 3-inch rear LCD can tilt upward by approximately 180 degrees for high-angle framing and self-facing compositions. Wireless functions include Wi-Fi and Bluetooth connectivity for use with compatible mobile devices and Canon software. Images and video are stored on SD, SDHC, or SDXC memory cards.

Product Information

Identification

Physical

Product Identifier Summary

Model Number

The model designation identifies the camera family and hardware design. PowerShot SX740 HS distinguishes this camera from other models in Canon’s PowerShot range.

MPN

The manufacturer part number identifies a specific Canon retail configuration. The number 2955C001 corresponds to the black U.S. configuration of the PowerShot SX740 HS.

UPC

The Universal Product Code is a standardized retail barcode used to distinguish the black camera configuration in inventory and distribution systems.

EAN

The EAN provides an international barcode representation of the product identifier and is commonly used in global product databases.

GTIN

The Global Trade Item Number is a standardized identifier used across retail and supply-chain systems. UPC and EAN values are representations within the broader GTIN system.

ASIN

The ASIN identifies the supplied online catalog configuration. It should not be confused with Canon’s model designation or manufacturer part number.

ISBN

ISBN identifiers are used for books and qualifying publications and do not apply to this digital camera.

Common Uses

• Travel and vacation photography.
• Photographing distant landmarks and outdoor subjects.
• Wildlife and nature photography in suitable lighting.
• Family and everyday photography.
• Landscape photography.
• Casual portrait photography.
• Recording 4K and Full HD video.
• Creating vacation and event videos.
• Self-facing photography using the tilting LCD.
• Photographing concerts or events where permitted.
• Capturing subjects where a long optical zoom is useful.
• Transferring compatible images to smartphones through wireless connectivity.

Maintenance & Care

• Keep the lens surface free of fingerprints, dust, and abrasive particles.
• Remove loose dust with suitable photographic cleaning equipment before wiping optical surfaces.
• Use a clean microfiber or other lens-safe cloth when cleaning the lens or display.
• Do not apply excessive pressure to the retractable lens mechanism.
• Keep liquids, sand, and fine debris away from the lens barrel, controls, battery compartment, and memory-card slot.
• Store the camera in a dry protective case when it is not in use.
• Remove the battery before extended periods of storage when appropriate.
• Keep battery contacts clean and protected from conductive objects.
• Do not store the camera in areas exposed to extreme heat or prolonged direct sunlight.
• Allow condensation to clear before operating the camera after major temperature changes.
• Keep camera firmware current when Canon publishes applicable updates.
• Back up photographs and video rather than relying on a single memory card for long-term storage.

Safety Information

• Use the camera within its specified operating temperature and humidity ranges.
• Protect the camera from water because Canon does not specify a waterproof rating for this model.
• Use a compatible Canon NB-13L battery or another battery specifically designed for the camera.
• Do not puncture, crush, short-circuit, burn, or disassemble lithium-ion batteries.
• Stop using a battery that becomes swollen, damaged, unusually hot, or otherwise abnormal.
• Use an appropriate charger intended for the battery type.
• Do not intentionally look at intense light sources through the camera for extended periods.
• Secure the wrist strap when appropriate to reduce the risk of dropping the camera.
• Keep memory cards and other small accessories away from young children.

Technical Specifications

Product History

Canon announced the PowerShot SX740 HS in 2018 as part of its long-running PowerShot SX compact-camera family. The model followed the PowerShot SX730 HS while retaining the concept of a compact travel camera with a long built-in optical zoom.

The SX740 HS introduced Canon’s DIGIC 8 image processor to this portion of the PowerShot line and added 4K UHD video recording. Its 40x optical zoom retained an approximately 24–960 mm equivalent focal-length range.

Canon has continued to provide support documentation and firmware for the SX740 HS. A related PowerShot SX740 HS Lite Edition was later introduced in some markets. The Lite Edition is a separate regional configuration and should not be confused with the black 2955C001 model documented on this page.

Key Features

• 20.3-megapixel CMOS image sensor.
• DIGIC 8 image processor.
• 40x optical zoom.
• 24–960 mm equivalent focal-length range.
• Optical image stabilization.
• 4K UHD video recording.
• Full HD video recording at up to approximately 60 fps.
• Up to approximately 10 fps continuous still shooting.
• 3-inch tilting LCD.
• Approximately 180-degree upward screen movement.
• Built-in Wi-Fi connectivity.
• Built-in Bluetooth connectivity.
• Integrated flash.
• Manual, shutter-priority, and program exposure modes.
• SD, SDHC, and SDXC memory-card support.
• Compact body weighing approximately 299 grams with battery and card.

Package Contents

Standard Canon Camera Contents

• Canon PowerShot SX740 HS digital camera in black.
• Canon NB-13L rechargeable lithium-ion battery pack.
• Canon CB-2LH battery charger.
• Canon WS-800 wrist strap.

Supplied Bundle Accessories

• 64GB SD memory card.
• Padded carrying case.
• Microfiber cleaning cloth.

The accessory items in the bundle are separate from Canon’s standard camera package. Accessory branding and specifications may vary by bundle distributor and are therefore not attributed to Canon unless specifically identified by Canon.

Compatibility

Memory Cards

The camera supports SD, SDHC, and SDXC memory cards, including UHS-I compatible cards. Card capacity and speed requirements should be considered when recording 4K video.

Battery

The specified rechargeable battery is the Canon NB-13L. Battery compatibility should be confirmed by model number before use.

Battery Charger

The standard Canon package includes the CB-2LH charger for the NB-13L battery pack.

Mobile Devices

Built-in Wi-Fi and Bluetooth allow compatible smartphones and tablets to communicate with the camera through supported Canon applications.

Canon Camera Connect

Canon Camera Connect can be used with compatible mobile devices for functions such as image transfer and supported remote camera operations.

Computers

Images and video can be transferred to compatible computer systems using supported memory-card readers, USB connections, or Canon-supported wireless workflows.

Displays

The camera includes a Type D HDMI output for connection to compatible display equipment using an appropriate cable.

Printers

Canon documents support for direct connection with compatible Canon SELPHY, PIXMA photo, and PictBridge-compatible printers.

Frequently Asked Questions

What product is B0FGY73K3N?

B0FGY73K3N identifies a bundle based on the black Canon PowerShot SX740 HS compact digital camera. The underlying Canon camera uses manufacturer part number 2955C001.

What is the model number of the camera?

The camera is the Canon PowerShot SX740 HS.

What does 2955C001 identify?

2955C001 is Canon’s manufacturer part number for the black U.S. configuration of the PowerShot SX740 HS.

What color is this configuration?

The camera in this configuration is black.

Is the lens interchangeable?

No. The SX740 HS is a compact camera with a permanently integrated zoom lens.

How much optical zoom does it have?

The lens provides 40x optical zoom.

What does 24–960 mm equivalent mean?

The figure describes how the lens’s field of view compares with focal lengths on a 35 mm-format camera. It ranges from wide-angle coverage to a strong telephoto field of view.

Does the camera have optical image stabilization?

Yes. Optical image stabilization is integrated into the lens system to reduce the visible effects of camera shake.

Can it record 4K video?

Yes. The camera records 3840 × 2160 UHD video at approximately 29.97 frames per second.

Can it record 60 fps video?

Full HD recording is available at approximately 59.94 frames per second.

Does it take RAW photos?

Canon specifies JPEG still-image recording for the SX740 HS. RAW capture is not listed among its supported still formats.

Does it have a viewfinder?

No. The camera does not have an optical or electronic eye-level viewfinder. Composition is performed using the rear LCD.

Does the screen flip for selfies?

The rear LCD can tilt upward approximately 180 degrees, allowing the screen to face toward the front of the camera.

Is the LCD a touchscreen?

Canon’s specifications do not identify the SX740 HS display as a touchscreen. Camera operation relies primarily on physical controls.

Does it have Wi-Fi?

Yes. Wi-Fi connectivity is built into the camera.

Does it have Bluetooth?

Yes. Bluetooth wireless connectivity is built in.

Can photos be transferred to a phone?

Yes. Compatible images can be transferred using supported Canon mobile software and a compatible smartphone or tablet.

What memory cards does it use?

The camera accepts SD, SDHC, and SDXC cards and supports UHS-I media.

Does it have internal storage for photos?

The camera is designed to record photographs and video to a compatible removable memory card.

Does the bundle include a memory card?

The supplied bundle configuration identifies a 64GB SD memory card among its accessories.

Does it have a built-in flash?

Yes. The camera includes an integrated flash.

Does it have a microphone input?

Canon does not specify an external microphone input for the SX740 HS.

Does it have a headphone jack?

A dedicated headphone-monitoring output is not specified for this camera.

What battery does it use?

The SX740 HS uses the Canon NB-13L rechargeable lithium-ion battery pack.

Does the standard camera package include a charger?

Yes. Canon lists the CB-2LH battery charger among the standard package contents.

How many photos can it take per charge?

Canon’s CIPA-based rating is approximately 265 photographs under normal operation and approximately 370 using ECO Mode. Actual battery performance varies with operating conditions and settings.

Can it photograph close subjects?

Yes. In Macro mode at the wide-angle position, Canon specifies focusing as close as approximately 1 cm.

Can the camera be used for wildlife photography?

The long optical zoom provides substantial reach for distant subjects. Available light, subject movement, focusing conditions, and the camera’s relatively small image sensor affect final results.

Can it be used for travel?

The camera combines a wide focal-length range with a body measuring about 110 mm wide and weighing approximately 299 grams with its battery and memory card.

Is the camera waterproof?

No waterproof or water-resistance rating is published by Canon for this model. It should be protected from rain, immersion, and other moisture exposure.

What is the maximum continuous shooting speed?

Canon specifies approximately 10 frames per second during high-speed continuous shooting with One-Shot AF under appropriate conditions.

What is the fastest shutter speed?

The maximum specified shutter speed is 1/3200 second.

What is the longest exposure?

The camera provides shutter speeds as long as 15 seconds in supported shooting modes.

Does it support manual exposure?

Yes. Manual exposure is included among the available shooting modes.

Does the camera have GPS?

Dedicated built-in GPS hardware is not listed in Canon’s technical specifications for this model.

What is the UPC for the black camera?

The UPC associated with Canon part number 2955C001 is 013803306309.

When was the PowerShot SX740 HS introduced?

Canon introduced the PowerShot SX740 HS in 2018.

Buying Considerations

Camera Versus Bundle Identification

B0FGY73K3N refers to an accessory bundle rather than a unique Canon camera model. The underlying camera should be identified by the PowerShot SX740 HS model name and 2955C001 manufacturer part number.

Long Zoom Range

The 24–960 mm equivalent range is unusually broad for a compact camera. At extreme telephoto settings, steady handling, image stabilization, sufficient light, and appropriate shutter speeds become increasingly important.

Sensor Size

The camera uses a 1/2.3-inch sensor. This compact sensor helps make the 40x lens possible in a small body, but larger-sensor cameras generally have physical advantages in difficult lighting and high-ISO photography.

JPEG-Only Still Capture

RAW still-image recording is not specified. Users who require extensive post-processing flexibility should account for the JPEG-based still-image workflow.

No Eye-Level Viewfinder

All framing is performed through the rear LCD. This may matter when photographing in strong sunlight or for users who prefer an electronic or optical viewfinder.

Fixed Lens

The built-in lens cannot be removed or replaced. The design instead provides a single wide-to-supertelephoto zoom range without requiring separate lenses.

4K Recording

4K video is available at approximately 30 fps. Recording high-resolution video requires suitable memory-card capacity and can use storage considerably faster than still photography.

Wireless Functions

Wi-Fi and Bluetooth features depend on compatible mobile hardware, software versions, wireless settings, and Canon’s currently supported applications.

Accessory Bundle

The memory card, carrying case, and cleaning cloth supplied with this catalog configuration are bundle accessories rather than components that define the SX740 HS hardware model. Their individual manufacturer specifications should be checked separately when needed.

Customer Feedback Summary

This section provides a generalized summary of recurring themes found in publicly available owner feedback. These observations are not verified technical specifications, and individual experiences differ.

Commonly Praised Aspects

• Owners frequently cite the 40x optical zoom as one of the camera’s most useful characteristics.
• The compact dimensions and relatively low weight are commonly praised for travel and everyday carrying.
• Users often report that the camera is straightforward to operate for general photography.
• The upward-tilting screen is frequently appreciated for self-facing photos and alternative shooting angles.
• Wireless image-transfer functions are commonly considered useful when paired successfully with a compatible phone.
• Image stabilization is often viewed favorably when using longer focal lengths.
• Owners commonly appreciate having both 4K video and a long zoom in a compact camera.

Commonly Reported Limitations

• Some users report that autofocus can feel slower in difficult lighting or with challenging subjects.
• Battery duration varies considerably with video use, wireless functions, display use, and shooting patterns.
• The small image sensor can show more noise and reduced fine detail as available light decreases.
• Some owners would prefer an electronic viewfinder for bright outdoor conditions.
• The absence of RAW capture limits the amount of image-processing flexibility available after shooting.
• The lack of a dedicated external microphone input limits audio-expansion options for video recording.
• Holding the camera steadily becomes more important near the 960 mm-equivalent end of the zoom range.

Reported autofocus performance, image sharpness, battery endurance, wireless reliability, and low-light results vary according to settings, lighting, subject movement, firmware, memory-card performance, and user technique.

Related Products

• Canon PowerShot SX730 HS: Earlier model in the compact SX travel-zoom family.
• Canon PowerShot SX740 HS Silver: Silver version of the SX740 HS with a separate manufacturer part number.
• Canon PowerShot SX740 HS Lite Edition: Later regional variation of the SX740 HS design with differences in charging functionality.
• Canon PowerShot G7 X Mark III: Compact PowerShot model using a larger 1-inch-class sensor and shorter, brighter zoom lens.
• Canon PowerShot V1: Newer PowerShot compact model designed with a stronger emphasis on hybrid video and content creation.
• Canon NB-13L: Rechargeable lithium-ion battery model specified for the SX740 HS.
• Canon CB-2LH: Battery charger compatible with the camera’s NB-13L battery.

Last Updated

August 9, 2026